When it comes time to sell, many homeowners think: “Why pay an agent when I can save the commission and do it myself?” On the surface, it feels logical. But in reality, selling without an experienced agent often leads to costly mistakes — especially in a complex, high-value market like Los Angeles.
Here’s why going the For Sale By Owner (FSBO) route may end up costing you more.
1. Pricing Mistakes Can Be Expensive
Average FSBO vs. Agent-Represented Sale Prices
Pricing a home correctly is part science, part art. Without the right data and experience, sellers often underprice and leave money on the table — or overprice and scare off serious buyers.
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National Association of Realtors data shows FSBO homes sell for significantly less than those sold with an agent.
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In Los Angeles, where a 5% difference could mean hundreds of thousands of dollars, accuracy matters more than ever.
2. Limited Exposure Means Limited Offers
An agent does more than put your home on Zillow. A strong listing strategy includes:
• MLS exposure across platforms
• Professional photos, video tours, and staging
• Marketing campaigns that reach local buyers and international investors
In neighborhoods like Bel Air and Beverly Hills, exposure to the right global audience can mean the difference between one offer and a bidding war.
3. Negotiation Is Where Value Is Won or Lost
Selling a luxury property involves more than just agreeing on a price. There are inspections, contingencies, and back-and-forth offers. Skilled agents know how to:
• Protect your bottom line
• Anticipate buyer tactics
• Leverage multiple offers into stronger results
Without that expertise, many FSBO sellers end up giving in on repairs or price reductions.
4. Legal and Paperwork Risks Are Real
California real estate transactions involve dozens of disclosures and hundreds of pages of paperwork. Missing a single clause can delay closing or even open the door to legal issues down the road. An agent ensures everything is handled correctly and on time.
The Bottom Line
Trying to save on commission might feel like a win — but in Los Angeles, the real cost of selling without an agent often adds up to much more.
As a trusted advisor with international reach and deep local expertise, my role is to protect your investment, maximize your home’s value, and give you peace of mind throughout the process.
Thinking about selling? Let’s connect before you decide to go it alone.
According to Realtor.com, July 2025 saw the highest number of listings since 2019.
